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Austin Church (January 8, 1799 – August 7, 1879) was an United States medical doctor and a pioneer of bicarbonate of soda manufacturing. He was a co-founder of the company that first developed the product in America from chemical compound salts. His company was the first to use the Arm & Hammer trademark to sell the product as a baking soda. He was a businessman involved with merchandising the soda product in a variety of uses from cooking and cleaning ingredients to health product supplements. As a philanthropist Church supported several charities across the United States.
Church and Dwight packaged the product themselves in brightly colored bags for grocery store shelves. The sales increased from of production in 1846 to over a year thirty years later. The factory that produced the baking soda was in Brooklyn, where Church lived for twenty-five years. The main office of the company was on Front Street in Rochester, New York. In the mid-1860s, Church and Dwight showed an interest in their sons becoming partners in their company, but a recent investor in the company objected because he did not like the idea of them intruding. Church resigned from the company, and founded Church & Company of Massachusetts with his sons in 1867. They used the Arm & Hammer trademark (hammer-wielding arm of Vulcan, the Roman god of fire) from the Vulcan Spice Mills company, which was owned by one of Church's sons. They used the well recognized trademark to sell the Arm & Hammer Baking Soda product for hundreds of uses in cooking and cleaning and successfully marketed it worldwide.
Church's soda product was the same as Dwight's product, which he continued selling under the Cow Brand trademark. Church and Dwight remained friends and competed for 29 years. The two firms were joined again in 1896 by the descendants of the founders and became the Church & Dwight Company. The Cow Brand and Arm & Hammer Brand were seen by the public as one and the same, so both logos were used after the merger. For example, they gave away recipe books with both trademarks on the cover. For fifty years, the company was one of the most well-known grocery store supply vendors in the United States. Dwight was the first president of Church and Dwight Company and kept this position until his death in 1903. Arm & Hammer's sales of their product had increased 25 percent a year from 1970 through 1995. There were 300 industrial uses for the soda product in North America by 1995, some of which were for environmental purposes.
Philanthropy
Church was known as a generous contributor to various charities in Brooklyn, one being the New York Association for Improvement of the Poor.
Family
On May 3, 1827, Church married Nancy Dwight; she was the daughter of Elihu Dwight, a physician of South Hadley, Massachusetts. They had two sons and two daughters. Nancy was the older sibling to Church's business partner John Dwight.
Later life and death
Church retired from the bicarbonate of soda manufacturing business in 1876. He lived to celebrate his golden wedding anniversary in 1877. Church died in Brooklyn, New York, on August 7, 1879. His two sons, E. Dwight Church and James Austin Church, managed Church and Dwight Company after his death.
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